We Support Innovators Like You

Call on us to help you nail your launch.

Founders, innovators, in-house product leaders: call on us for our famous product-market fit sprint, expert customer/market discovery, dedicated R&D, GTM strategy, design partner programs, customer councils and more. Looking for specific solutions for SaaS, AI Product, Consumer Goods, new markets? We've got you.

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The Product-Market Fit Sprint

Based on our much-loved PMF Canvas, this rigorous, research-based framework meets our heavy-hitting 1:1 coaching to win it.

How it works: Two weeks, four power workshops with our team. an eight-step guided process via a custom Notion workspace. You'll walk away with a product customers will buy and a deck VCs will believe in. Drop our results in your pitch, positioning, and posts. Your innovation GPS.

Cost & how to book it: $5k-8k sliding scale (early stage , funded, scale up, corporate product team). Schedule a free consult to outline your needs, timeline, and outcomes: kick it off here.

This just in: 2-hour mini sprints available on a limited basis, $1k for very early-stage bootstrappers.

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Customer & Market Discovery

You've noticed how extremely expensive and time-consuming most customer and market discovery is. It costs too many founders the time and success they need early on. We're not OK with that.

How it works: We minimize cost and time by zeroing in on exactly what insights you need in our first session. We work with you to discover the data you need for upcoming product, market, usability, design, adoption, and pricing decisions. We right-size science-based research to remove the risk.

Cost and how to book it: Less than web redesign, market research or positioning, or hiring a fractional before you're ready. Far less than a bad launch. We're your expert thinking partners when you need us and your compass for the rest. We work on your budget. Reach out.

Define Your Ideal Customer Profile

You've got some folks ready to use your product. How will you keep them with it, reduce churn, meet their core needs? Call us, we're ICP experts.

How it works: Low-overhead jobs to be done and journey maps, a prioritized list of their needs and pain points, firmographic & behavioral data.

Cost and how to book it: We make the perfect ICP discovery & documentation cocktail for your budget and needs. Talk to us for free about your challenge, timeline & budget.

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Your Next Stage of
Product Development

Launch your MVP: Build a rock-solid foundation with an MVP that's worth paying for, and that will get you feedback to power your roadmap.

Get your first paying customers: We help you find, contract, and learn from your base, fast.

Win that investment: Seed funds, VCs, or early customer/employee trust: all want to see your strategy dialed in. We work with investors to understand what they're looking for and help you get there.

Get your first $2 mil in revenue: use ProductTheory to stabilize your product, build new features or launch a new one.

These Innovators Won with ProductTheory

Early-stage founders, product managers, innovation teams, serial entrepreneurs, startup advisors and mentors: they're hiring ProductTheory to rock their launches, strategies, discovery and decks. We love a challenge and a unicorn, so reach out to tell us what you need to raise the bar.

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