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Master ProductTheory,
Rock Your Outcomes
Join our low-cost cohort courses and master the same validation and launch strategies used at AWS, Meta, New Relic, and leading tech companies. You'll collaborate with ambitious founders, get expert feedback, and develop skills to consistently create products customers love and buy.
Check out our specialized trainings for engineers, marketers, designers, and researchers—plus our flagship in-person product-market fit workshops coming fall 2025.
Upcoming Workshops, Talks, Online Courses
4 Weeks: Starts 9/30/25
Based on our much-loved Product-Market Fit Canvas, this course walks you through 8 stages of customer-centric product strategy that will help you nail your launch.
4 Weeks, 4 sessions: starts 9/17/25
This course unlocks the hidden anthropology already embedded in your engineering practice—because the future belongs to engineers who can read cultural patterns like code patterns and design systems that dance with human complexity instead of fighting it.
3 Weeks, 3 sessions: Starts 10/13/25
A much-celebrated workshop for innovators, product people, founders, design and dev. A framework for collection and using real customer stories to win stakeholders & customers.
Recent Workshops, Talks, Online Courses
Product-Market Fit
A toolkit for starups
This startup week-sized session leveraged our Prodict-Market Fit framework to support over 60 founders
Startup Advising with VCs
Win early revenue, know your market fast
Hear from deeply knowledgable VCs and ProductTheory on how to know what problem your product solves and nail your pitch.
Product Storytelling Workshop
Partner
Product Managers, devs, design, and innovators need. compelling story about what *really* matters when customers use their products. Our framework delivers.
Our Approach
This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company history or highlight a particular feature that sets it apart from competitors. Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
Us in Numbers
$100M+
Trusted with product strategy for industry's giants
7
Research Awards
92
Startups & Incubations in over 8 Countries
21
Years of Experience